In November itself, BlackBerry dropped the price of Playbook in the US and Canada as a 'Black Friday' deal to US$200 (around Rs 11,000). Now as a New Year offer, they have offered a similar deal for Indian consumers. The Playbook is now selling in India for 13,490 (16GB), 15,990 (32GB) and 24,490(64GB), but only till December 31.
Why is BlackBerry doing this? First, as the financial year comes to an end, they want to try and reach somewhere close to their financial targets by selling off playbook tablets and India can play a significant role in it. After all, according to Brand Wagon-Synovate best brands survey 2011, BlackBerry has been voted as the second-most aspirational brand in India.
On top of it, India being a price sensitive market is expected to react positively to a big price drop, that too on a premium tablet. Secondly, BlackBerry 10 OS devices will be arriving towards the end of 2012. Thus, new tablets are on the way and so the company needs to get rid of their existing stock.
Here are few outlined features of Playbook
- 7-inch LCD, 1024 x 600, WSVGA, capacitive touch screen with full multi-touch and gesture support
- BlackBerry Tablet OS with support for symmetric multiprocessing
- 1 GHz dual-core processor
- 1 GB RAM
- Dual HD cameras (3 MP front facing, 5 MP rear facing), supports 1080p HD video recording
- Video playback: 1080p HD Video, H.264, MPEG, DivX, WMV
- Audio playback: MP3, AAC, WMA
- HDMI video output
- Wi-Fi - 802.11 a/b/g/n
- Bluetooth 2.1 + EDR
- Connectors: microHDMI, microUSB, charging contacts
- Open, flexible application platform with support for WebKit/HTML-5, Adobe Flash Player 10.1, Adobe Mobile AIR, Adobe Reader, POSIX, OpenGL, Java
- Ultra thin and portable:
- Measures 5.1"x7.6"x0.4" (130mm x 193mm x 10mm)
- Weighs less than a pound (approximately 0.9 lb or 400g)
- RIM intends to also offer 3G and 4G models in the future.
Read More at Blackbury
RIM Offers 50% discount on Playbook in India
Reviewed by Admin
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Reviewed by Admin
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