Amazon's Kindle Fire continuesly impressive on preorders, according to a marketing research firm that's been tracking sales of the imminent Amazon tablet.
But Nicholas is quick to admit that isn't the whole picture. "I'm going to assume that for every unit sold on Amazon.com there's also a unit being sold to a Best Buy or Staples. So maybe 1 million to 1.5 million," he said in a phone interview Thursday.
Nichols said it's not unreasonable to think that Amazon would stipulate to a major reseller like Best Buy that if it is going to carry the Kindle Fire, it would have to order a large number of units, though these would not technically be preorders directly from consumers.
Amazon announced on November 8 that the new Kindle family would be available at more than 16,000 retail locations in the U.S. on November 15, including Best Buy, Target, Walmart, Staples, Sam's Club, RadioShack, and Office Depot.
"The Kindle Fire and other new products in the Kindle family will be some of the hottest gifts this holiday season," Wendy Fritz, senior vice president of Computing at Best Buy, said in a statement on November 8.
Ashok Kumar of Rodman & Renshaw said earlier in the month that Amazon could sell as many as 5 million units in the current quarter "because they have received record preorders." But in a research note this week, he restated that as "upwards of 4 million."
Read More at : CNET NEWS
Amazon Kindle Fire's pre-order on fire
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